Florencia Burlando

Florencia Burlando

Creative Director & Art Director

Creative Director
& Art Director

Creative Director & Art Director

Concepts, key visuals and creative direction for brands and agencies, from strategy to final delivery.

AI makes teams faster; quality and judgment stay human.

Concepts, key visuals and creative direction for brands and agencies, from strategy to final delivery. AI makes teams faster; quality and judgment stay human.

Sensodyne UK

Social-first creative direction

Sensodyne UK

Social-first creative direction

GAES | Amplifon

Regional creative direction

Amplifon Product Experience

Regional product launch

Branding & Identity

Selected brand projects

GAES | Amplifon

Regional creative direction

Amplifon Product Experience

Regional product launch

Branding & Identity

Selected brand projects

With 15+ years in advertising and design, I combine creative leadership with a hands-on approach. I have led teams of up to 12 professionals for a client present across seven LATAM markets, guiding ideas from brief to final delivery. I help creative teams improve how work flows — from briefing and coordination to production, feedback and delivery — integrating AI where it adds real value to create more clarity, efficiency and focus for both teams and clients.

With 15+ years in advertising and design, I combine creative leadership with a hands-on approach. I have led teams of up to 12 professionals for a client present across seven LATAM markets, guiding ideas from brief to final delivery. I help creative teams improve how work flows — from briefing and coordination to production, feedback and delivery — integrating AI where it adds real value to create more clarity, efficiency and focus for both teams and clients.

With 15+ years in advertising and design, I combine creative leadership with a hands-on approach. I have led teams of up to 12 professionals for a client present across seven LATAM markets, guiding ideas from brief to final delivery. I help creative teams improve how work flows — from briefing and coordination to production, feedback and delivery — integrating AI where it adds real value to create more clarity, efficiency and focus for both teams and clients.

7

7

7

LATAM MARKETS

LATAM MARKETS

LATAM MARKETS

147

147

147

CAMPAIGNS IN ONE YEAR

CAMPAIGNS IN ONE YEAR

CAMPAIGNS IN ONE YEAR

7.7K+

7.7K+

7.7K+

ASSETS DELIVERED

ASSETS DELIVERED

ASSETS DELIVERED

12

12

12

PROFESSIONALS LED

PROFESSIONALS LED

PROFESSIONALS LED

Creative Operations

Creative Operations

Creative operations

Helping creative teams work with more clarity, less friction and better flow,
from brief to delivery, for both teams and clients.

Helping creative teams work with more clarity, less friction and better flow, from brief to delivery, for both teams and clients.

Helping creative teams work with more clarity, less friction and better flow,
from brief to delivery, for both teams and clients.

Root-cause
thinking

Identifying what’s really causing friction — not just organizing the symptoms.

Briefing & workflow systems

Turning scattered inputs into clearer briefs, practical SOPs and AI-supported workflows.

Team alignment & capacity

Aligning creative, design, copy, motion and account teams around clearer priorities, roles and handoffs.


Feedback, QA & client experience

Reducing back-and-forth through clearer reviews, stronger QA and a smoother client experience.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

what I bring

what I bring

I combine creative direction with operational thinking and a strong understanding of production. I turn complex briefs into clear ideas, align clients and teams, and build workflows that support quality, consistency and smoother delivery across markets, channels and formats.

how i lead

I lead with clear communication, trust and high standards. I give teams space to think, propose and bring their own perspective, while keeping the work aligned with strategy, brand guidelines, deadlines and client expectations.