Sensodyne uk

Social-first creative territories for tooth sensitivity.

project type

Social-First Campaign & Concepting

Social-First Campaign

year

2026

my role

Art Director

Art Director

Art Director

client/agency

client/agency

Sensodyne / VML UK

Sensodyne / VML

project overview

THE BRIEF

The goal was to make Sensodyne the first brand people think of for tooth sensitivity. I received the 30 most-searched questions and had to answer them in a creative, social-first way.

THE CONCEPT

I developed different creative ideas, exploring visual styles and storytelling approaches designed specifically for social media.

VISUAL DEVELOPMENT

I created key visuals and storyboards for each concept. Once approved, another VML team handled the final production.

TEETHTOK / DR. SENSO

A playful, character-led social territory turning everyday sensitivity moments into simple, memorable stories with Dr. Senso.

A playful, character-led social territory turning everyday sensitivity moments into simple, memorable stories with Dr. Senso.

THE TWINGE

A sensory-led social territory built around the sudden “zing” of tooth sensitivity, using sound, close-up triggers and sharp motion as a recognizable creative device.

A sensory-led social territory built around the sudden “zing” of tooth sensitivity, using sound, close-up triggers and sharp motion as a recognizable creative device.

SENSITIVITY 101

An expert-led social territory turning complex tooth-sensitivity questions into clear, visual explanations through props, diagrams and simple demonstrations.

An expert-led social territory turning complex tooth-sensitivity questions into clear, visual explanations through props, diagrams and simple demonstrations.

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