Amplifon Product Experience

Launch campaign for Amplifon hearing aids across 7 LATAM markets.

project overview

A three-stage campaign built from the ground up, defining the creative concept for teaser, launch and maintenance, then translating each phase into a consistent regional rollout across digital, retail and video.

01 — TEASER

A teaser concept designed to build anticipation around a new Amplifon hearing-aid experience without revealing the full product story.

VIDEO TEASER

Animated teaser introducing the campaign through sound-led motion and visual suspense.

SOCIAL TEASER

Vertical social asset building anticipation around the product reveal and launch countdown.

TEASER LANDING PAGE

Lead-generation experience supporting the pre-launch phase.

02 — LAUNCH

The main launch concept brought the new product portfolio to life through a coordinated regional rollout across video, digital and retail touchpoints.

LAUNCH VIDEO

Animated launch video introducing Amplifon’s four hearing aid families — ampli-easy, ampli-mini, ampli-connect and ampli-energy — as one complete product range.

LAUNCH ANIMATION

Vertical social animation spotlighting the ampli-mini family through product-led motion, key benefits and a bold visual identity.

03 — ALWAYS-ON

A flexible creative system designed to extend the campaign beyond launch, keeping product communication consistent across markets, formats and messages.

ALWAYS-ON CONTENT

A series of character-led social videos created to keep Amplifon’s four hearing aid families relevant through everyday stories, product benefits and relatable moments.

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