Amplifon Product Experience

Launch campaign for Amplifon across 7 LATAM markets.

project type

Regional Product Launch Campaign

Product Launch Campaign

Product Launch

year

2026

my role

my role

Creative Director

Creative Director

Creative Director

client/agency

client/agency

Amplifon / GAES

Amplifon / GAES

project overview

THE BRIEF

The launch video was already created by

the team in Italy. My challenge was to develop

the teaser and maintenance phases for

seven Latin American markets.

The launch video was already created by the team in Italy. My challenge was to develop

the teaser and maintenance phases for seven Latin American markets.

THE CONCEPT

I developed the creative approach for both phases, following the original concept and creating a consistent visual story throughout the entire campaign.

VISUAL DEVELOPMENT

I created the key visuals and guided the design team through the adaptations. We produced around 300 assets per country across seven markets, including social media, digital, video, and retail.

I created the key visuals and guided the design team through the adaptations.

We produced around 300 assets per country across seven markets, including social media, digital, video, and retail.

01 — TEASER

A teaser concept designed to build anticipation around a new Amplifon hearing-aid experience without revealing the full product story.

A teaser concept designed to build anticipation around a new Amplifon hearing-aid experience without revealing the full product story.

VIDEO TEASER

Animated teaser introducing the campaign through sound-led motion and visual suspense.

Animated teaser introducing the campaign through sound-led motion and visual suspense.

SOCIAL TEASER

Vertical social asset building anticipation around the product reveal and launch countdown.

Vertical social asset building anticipation around the product reveal and launch countdown.

TEASER LANDING PAGE

Lead-generation experience supporting the pre-launch phase.

Lead-generation experience supporting the pre-launch phase.

02 — LAUNCH

The main launch concept brought the new product portfolio to life through a coordinated regional rollout across video, digital and retail touchpoints.

The main launch concept brought the new product portfolio to life through a coordinated regional rollout across video, digital and retail touchpoints.

LAUNCH VIDEO

Animated launch video introducing Amplifon’s four hearing aid families — ampli-easy, ampli-mini, ampli-connect and ampli-energy — as one complete product range.

Animated launch video introducing Amplifon’s four hearing aid families — ampli-easy, ampli-mini, ampli-connect and ampli-energy — as one complete product range.

LAUNCH ANIMATION

Vertical social animation spotlighting the ampli-mini family through product-led motion, key benefits and a bold visual identity.


Vertical social animation spotlighting the ampli-mini family through product-led motion, key benefits and a bold visual identity.


03 — ALWAYS-ON

A flexible creative system designed to extend the campaign beyond launch, keeping product communication consistent across markets, formats and messages.

A flexible creative system designed to extend the campaign beyond launch, keeping product communication consistent across markets, formats and messages.

ALWAYS-ON CONTENT

A series of character-led social videos created to keep Amplifon’s four hearing aid families relevant through everyday stories, product benefits and relatable moments.


A series of character-led social videos created to keep Amplifon’s four hearing aid families relevant through everyday stories, product benefits and relatable moments.


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