GAES | Amplifon

Regional creative direction across LATAM

project overview

THE BRIEF

The challenge was to develop creative campaigns for GAES across seven Latin American markets, adapting the communication to each country while keeping a consistent brand identity.

THE CONCEPT

I developed creative concepts for regional and local campaigns, focusing on clear messages, strong visual ideas, and cultural relevance.

VISUAL DEVELOPMENT

I directed the key visuals and guided the design team through the adaptations for social media, digital campaigns, video, and other formats.

ARGENTINA — HEARING MONTH

Campaign film for GAES Argentina’s Hearing Month, built to present the brand through one emotional idea: every person is a world, and every world sounds different. A close, emotional message about listening better to reconnect with the sounds, people and moments of everyday life. The film is one piece of a wider campaign, and the concept went on to guide GAES communication throughout the year. Created for the agency Comunicatio.

Campaign film for GAES Argentina’s Hearing Month, built to present the brand through one emotional idea: every person is a world, and every world sounds different. A close, emotional message about listening better to reconnect with the sounds, people and moments of everyday life. The film is one piece of a wider campaign, and the concept went on to guide GAES communication throughout the year. Created for the agency Comunicatio.

Campaign film for GAES Argentina’s Hearing Month, built to present the brand through one emotional idea: every person is a world, and every world sounds different. A close, emotional message about listening better to reconnect with the sounds, people and moments of everyday life. The film is one piece of a wider campaign, and the concept went on to guide GAES communication throughout the year. Created for the agency Comunicatio.

TU EDAD ES TU DESCUENTO

A regional campaign built around a simple commercial idea: turning age into an immediate, easy-to-understand benefit. The creative system was designed to stay recognizable while flexing across seven markets, formats and local needs.

A regional campaign built around a simple commercial idea: turning age into an immediate, easy-to-understand benefit. The creative system was designed to stay recognizable while flexing across seven markets, formats and local needs.

A regional campaign built around a simple commercial idea: turning age into an immediate, easy-to-understand benefit. The creative system was designed to stay recognizable while flexing across seven markets, formats and local needs.

MEXICO — DÍA DE MUERTOS

A local activation for GAES Mexico built around the free hearing-aid trial. On Día de Muertos, families joyfully celebrate their loved ones, so the idea was to invite people to get ready to hear their voices again. The headline, “¡Y que los recuerdos suenen como nunca!” (“Let your memories sound better than ever!”), turned a functional offer into an emotional one by linking hearing with memories.

A local activation for GAES Mexico built around the free hearing-aid trial. On Día de Muertos, families joyfully celebrate their loved ones, so the idea was to invite people to get ready to hear their voices again. The headline, “¡Y que los recuerdos suenen como nunca!” (“Let your memories sound better than ever!”), turned a functional offer into an emotional one by linking hearing with memories.

END OF YEAR — ECUADOR

A year-end campaign for GAES Ecuador built around a strong 2-for-1 offer. Instead of a traditional promo, the idea was to turn it into a gift: in the season of giving, the offer became a chance to give twice the sounds. The headline, “Regala el doble de sonidos ¡y paga la mitad!” (“Give twice the sounds and pay half!”), added warmth to a retail message, while the 2-for-1 stayed instantly clear and visually dominant.

A year-end campaign for GAES Ecuador built around a strong 2-for-1 offer. Instead of a traditional promo, the idea was to turn it into a gift: in the season of giving, the offer became a chance to give twice the sounds. The headline, “Regala el doble de sonidos ¡y paga la mitad!” (“Give twice the sounds and pay half!”), added warmth to a retail message, while the 2-for-1 stayed instantly clear and visually dominant.

other projects

other projects

other projects

Sensodyne UK

Social-first creative direction

Amplifon Product Experience

Regional product launch

Branding & Identity

Selected brand projects