GAES | Amplifon

Regional creative direction across LATAM

project overview

Leading creative direction across seven LATAM markets, turning regional strategy into locally relevant campaigns while keeping a consistent creative system across channels. I defined the creative direction, what needed to stay consistent, and where each market required adaptation.

TU EDAD ES TU DESCUENTO

A regional campaign built around a simple commercial idea: turning age into an immediate, easy-to-understand benefit. The creative system was designed to stay recognizable while flexing across seven markets, formats and local needs.

A regional campaign built around a simple commercial idea: turning age into an immediate, easy-to-understand benefit. The creative system was designed to stay recognizable while flexing across seven markets, formats and local needs.

A regional campaign built around a simple commercial idea: turning age into an immediate, easy-to-understand benefit. The creative system was designed to stay recognizable while flexing across seven markets, formats and local needs.

MEXICO — DÍA DE MUERTOS

A local activation connecting hearing with memory through Día de Muertos, using cultural relevance to make a functional hearing-care message feel more emotional and meaningful.

A local activation connecting hearing with memory through Día de Muertos, using cultural relevance to make a functional hearing-care message feel more emotional and meaningful.

END OF YEAR — ECUADOR

A year-end campaign designed to make a strong 2-for-1 offer instantly clear and visually dominant, while keeping the communication warm, seasonal and consistent with the GAES brand.

A year-end campaign designed to make a strong 2-for-1 offer instantly clear and visually dominant, while keeping the communication warm, seasonal and consistent with the GAES brand.

other projects

other projects

other projects

Sensodyne UK

Social-first creative direction

Amplifon Product Experience

Regional product launch

Branding & Identity

Selected brand projects