Sensodyne UK

Regional creative direction across LATAM

project overview

Turning real tooth sensitivity questions into native, useful and scalable social formats. The work shown here represents creative concept development, key frames, storyboards and motion treatments designed to guide subsequent video production.

TEETHTOK / DR. SENSO

A playful social-first territory where everyday sensitivity moments become simple, memorable stories with Dr. Senso.

A playful social-first territory where everyday sensitivity moments become simple, memorable stories with Dr. Senso.

A playful social-first territory where everyday sensitivity moments become simple, memorable stories with Dr. Senso.

THE TWINGE

A sensory-led video territory built around the sudden “zing” of tooth sensitivity, using recurring sound, close-up triggers and sharp motion cues as a recognisable social device.

A sensory-led video territory built around the sudden “zing” of tooth sensitivity, using recurring sound, close-up triggers and sharp motion cues as a recognisable social device.

SENSITIVITY 101

An expert-led video territory turning complex tooth-sensitivity questions into clear, visual explanations through props, diagrams and simple demonstrations.

An expert-led video territory turning complex tooth-sensitivity questions into clear, visual explanations through props, diagrams and simple demonstrations.